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FDA Issues Draft Guidance on Responding to Unsolicited Requests for Off-Label Information

4:45 PM, January 4, 2012
Wendy Blackburn explains the recently released guidance from the FDA regarding unsolicited requests for off-label information.
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2011 Search Marketing Year in Review

Dave Anderson Feb 3, 2012
For pharma marketers, it is important to look at the search marketing trends of 2011 to create an SEM strategy and plan for 2012. ...(read more)

More New Guidance from FDA: Brand and Generic Name Treatment

Wendy W. Blackburn
1/26/2012

How Do You Define DTC?

Wendy W. Blackburn
1/18/2012

Looking Forward to 2012: CRM Drops the 'C'

Jim Dayton
1/9/2012

Looking Forward to 2012: Mobile Is Everywhere

Jim Dayton
12/27/2011

On Customer Service, Pharma, and Social Media

Wendy W. Blackburn
12/21/2011