January 27, 2012
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The Latest
FDA Issues Draft Guidance on Responding to Unsolicited Requests for Off-Label Information
4:45 PM, January 4, 2012
Wendy Blackburn explains the recently released guidance from the FDA regarding unsolicited requests for off-label information.
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Don't let metrics become your biggest digital challenge
Recently, eMarketer released an article, citing findings from …
Why digital optimization matters
We’ve come a long way from searching the local library’s card catalog using the Dewey …
Google announces Google Plus brand pages
One of the most highly anticipated features of Google’s new social network, …
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Choosing digital means more than having the latest shiny tool or application. It's about innovation.
Blog
More New Guidance from FDA: Brand and Generic Name Treatment
Wendy W. Blackburn Jan 26, 2012
Read as Wendy Blackburn, Executive VP at Intouch Solutions, breaks down the new FDA guidance issued recently on January 24th.
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How Do You Define DTC?
Wendy W. Blackburn
1/18/2012
Looking Forward to 2012: CRM Drops the 'C'
Jim Dayton
1/9/2012
Looking Forward to 2012: Mobile Is Everywhere
Jim Dayton
12/27/2011
On Customer Service, Pharma, and Social Media
Wendy W. Blackburn
12/21/2011
I Never Thought of Myself as a Ninja
Greg Kirsch
12/20/2011
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