Recently, we asked physicians and reps to speak honestly about their experiences with digital sales aids. What works, what doesn’t. What they want, what they need. This summary spotlights our key findings and points the way forward for pharma. Toward better DSA content and better relationships with physicians.
Insights you’ll gain include:
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The Next Generation DSA– POV, Feb. 2016
From Salesperson to Concierge: The Evolution of the Pharmaceutical Representative– Blog Post, Feb. 2016
Press Release– Feb. 2016
Why Reps Aren't Using Their Digital Sales Aids– Med Ad News, Feb. 2016
Identifying Value in Digital Sales Aids for Pharma– Pharmaceutical Commerce, March 2016