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Between a Rep and
a Hard Place:
Evolving the Digital Sales Aid
Survey

Overview

Recently, we asked physicians and reps to speak honestly about their experiences with digital sales aids. What works, what doesn’t. What they want, what they need. This summary spotlights our key findings and points the way forward for pharma. Toward better DSA content and better relationships with physicians.

Insights you’ll gain include:

  • How satisfied physicians and reps are with DSA details
  • What physicians want and need from DSAs
  • What reps want and need to make better connections with physicians during details

The Inside Scoop

Register to receive a summary of our key findings. Industry/client-side requests only, please.

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Get More Insights Here

The Next Generation DSA
– POV, Feb. 2016

From Salesperson to Concierge: The Evolution of the Pharmaceutical Representative
– Blog Post, Feb. 2016

Press Release
– Feb. 2016

Why Reps Aren't Using Their Digital Sales Aids
Med Ad News, Feb. 2016

Identifying Value in Digital Sales Aids for Pharma
– Pharmaceutical Commerce, March 2016